I build immersive, scroll-driven web experiences where interfaces break the flat screen and pull your visitors into real depth.
I'm Alex Carter, a creative developer and digital designer obsessed with one question: how deep can a webpage go? For eight years I've been answering it — building sites where sections rise from darkness, type flies past your face, and every scroll feels like a camera move.
My work lives where engineering meets art direction: WebGL-free 3D that runs everywhere, motion systems with cinematic timing, and typography treated as the hero it deserves to be.
Branding · 3D Art
A full brand system for a luxury jewelry house — chrome-and-gold 3D renders, an interactive lookbook where products float in real depth, and packaging typography that catches light.
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E-Commerce · Web Design
An e-commerce experience for a fashion atelier where the catalog is a corridor — products emerge toward the visitor as they scroll, and checkout feels like a private fitting room.
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Type Design · 3D
A variable display typeface turned into a 3D identity — chrome letterforms rendered for film titles, kinetic type installations and a microsite where each glyph orbits the visitor.
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Generative · WebGL Art
Real-time generative architecture — a golden wireframe pavilion that rebuilds itself for every visitor, exported as exhibition visuals and an immersive site walkthrough.
View caseThe frame expands as you scroll — press play on depth itself.
Keep scrolling — each discipline walks toward you out of the dark.
Hand-built front-ends with zero template energy — bespoke scroll engines, canvas systems and CSS 3D that run at 60fps on real devices, not just demo machines.
Choreographed micro-interactions, page transitions and cinematic easing — the difference between a site that moves and a site that performs.
Depth as a design material — Z-layered layouts, dolly-zoom heroes and perspective corridors, art-directed frame by frame and rendered in pure code.
Identities built for screens first — type systems, motion logos and dark-luxury visual languages that survive every breakpoint.
Years of practice
Projects shipped
Intl. awards
Happy clients
Alex didn't redesign our website — he gave it gravity. Visitors literally scroll into the products. Conversion went up 38% in the first month and the site won us our first Awwwards.
The corridor section still makes me smile — our four services literally walk out of the dark toward the client. Alex shipped pixel-perfect, on time, and taught our team half of what he knows.
We asked for "something with depth". We got a site where the typography itself flies past the screen. Board meeting feedback: the website is now the best salesperson we have.
The exact system behind this site — Z-layer budgets, dolly-zoom heroes, perspective corridors and how to scrub 3D transforms against scroll without dropping a frame.
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Why gold on near-black demands different spacing, weight and stroke logic.
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A production pipeline that keeps motion design intact from first frame to deploy.
Read articleTell me where you want to take your visitors. I reply to every serious inquiry within 24 hours — usually with sketches.
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